In the last couple of years, cinemagraph’s have taken the world of advertising by storm. For those who don’t know what cinemagragh’s are – they are a static photograph which contain an element of movement (usually a looped video element). They are perfect for use on social media, websites and blogs. Cinemagraph’s are often thought provoking and work so well because they encourage social engagement.
I teamed up with photographer and all round good guy Stuart West to brainstorm some ideas and produce this set of images. Neither of us had worked on cinemagraph’s in the past so it was a bit of learning experience for us both. We spent a lot of time playing around with ideas and techniques to determine what worked and what didn’t. But then that’s exactly what test days are all about. Test days are so much fun. I’m definitely going to make sure i make time for lots more test days in 2017.