Spending time outdoors is good for your health. Your body can boost the production of vitamin D, which is directly connected to the sunlight. Vitamin D improves your metabolism, your immune system and is also known to lift your mood. Besides, being active outdoors also helps you to stay fit and healthy for longer.
However, what you may not have considered is how the great outdoors can influence your business growth too. Indeed, improving your business reach and attracting a broad audience doesn’t always happen from your desk. You need to go out and explore the world of possibilities that the outdoors has in store for you. Freelancers, solo entrepreneurs, and creative professionals need to start thinking differently about their outdoors interactions. Indeed, a business idea or a future lead can hide anywhere. So keep your eyes open to make the most of the outdoors.
Enhance your creativity
Spending time outdoors gives you the chance to explore your surroundings. Whether you are travelling to new places or simply walking through your local area, there is always a lot to see and experience. The more you explore, the more awareness you build for everyday scenes. From a young couple walking hand-in-hand in the park to mama birds feeding her children in the nest, life never stops. For a creative mind, it is the perfect spot to develop your new ideas. Why don’t you pack a notebook to take notes? If you’re a visual thinker, you can take your camera with you to record inspiring moments.
Additionally, fresh air gives your brain plenty of oxygen, which boosts its functions. It’s not that you get smarter when you’re outside, but you can think quicker because the connections in your brain are more fluid. Next time you experience a creative blank, put on your coat and go outside for a walk. It’ll refresh your ideas immediately!
Always be dressed to impress
You never know who the next client might be. Therefore, it’s crucial that you always dress to impress, regardless of what you are doing. However, dressing to impress doesn’t mean you have to wear your best suit at all times. If you’re going to ride your bicycle in town, you could swap your old sportswear for custom designed cycling jerseys, for instance. After all, people are more likely to remember your brand’s name if you wear it as a sponsor! Creative professionals can also wear funky pins, badges or jewellery that reflect on their brand’s values, imagery, and messages.
Be seen on the road
Being visible on the road may seem like an obvious statement, but you’d be surprised to know that most freelancers and independent professionals forget to dress their vehicles. You can custom wrap your car or your van to showcase your designs and brand. It’s the best way to get noticed when you’re on the road. Additionally, it’s the perfect portfolio for your work. You can get your promotional campaign following you everywhere you go. Now that’s undoubtedly the best way of visiting your surroundings!
Spending time outdoors can be beneficial for creative businesses. Not only can nature help you find new ideas, but it also lets you promote your work on the go. Car wrapping or tailoring your outfit to showcase your brand; these are ideas that get you noticed when you’re on a trip.