There is no denying that digital marketing is changing all of the time. If your business is to be effective, you need to make sure that you keep up-to-date with everything that is going on. Social media marketing is a very critical part of this, especially Twitter. In this guide, we are going to take a look at how to use Twitter for business purposes. This will include six simple steps you need to follow, including details on what to post on Twitter for business engagement and how to use hashtags on Twitter too.
- Learn how to use hashtags on Twitter – There is only one place to begin, and this is with the hashtag. There is no denying that hashtags are an important part of Twitter marketing. However, they need to be used properly. A lot of people simply incorporate hashtags with little thought of why or how. There are some things that you should and should not do when it comes to hashtags. When it comes to the steps you should follow, this includes partnering with influencers, giving people a reason to use your hashtag, doing your research, being realistic, and making it easy to spell and remember. What shouldn’t you do? Don’t use all CAPS LOCK, neglect to educate on what your hashtag is about and how to use it, expect people to use your hashtag without any incentive or reason, expect your brand slogan to translate to a hashtag, and over hashtag.
- Set up Twitter Ads – There are a number of different types of ads on Twitter. This includes Promoted Tweets, Promoted Accounts, and Promoted Trends. You have probably already noticed these, as they will have the ‘promoted’ icon on them. Content like this is going to get more exposure. One of the good things about Twitter ads is that you pay based on performance, so you are never going to find yourself spending a lot of money for a campaign that has not performed very well. Also, there is a low cost per click and you can keyword target very effectively.
- Post consistently – One thing that can certainly hurt your Twitter campaign is if you are not consistent. If you post several times per day, and then you go silent for a number of days, and then you flood Twitter again, followed by another period of silence, this is going to make it incredibly difficult for you to build relationships on this social media platform.
- Don’t be over promotional – Now, we are going to take a look at what to post on Twitter for business engagement. One of the biggest errors that companies make is being over promotional with their approach. This means that they simply post a string of promotional messages, advertising their products and services. However, Twitter is not a medium for direct marketing. It is a platform for engaging with your customers so that you can build loyal relationships. Talk about general topics relating to your brand and the industry. Also, use Twitter as a customer service platform, answering queries and building strong connections.
- Use a social media management tool – Nowadays, there are lots of great social media management tools out there. These software solutions contain lots of useful features. You can integrate other social media platforms too, like Instagram and TikTok. You can check out https://backlightblog.com/how-to-go-live-on-tiktok to learn about using TikTok and connecting it to your Twitter account. They will enable you to automate your posts so that you can ensure messages are being sent out on a consistent basis. They also give you the ability to track the performance of your tweets so you can figure out what messages worked well and which messages didn’t. Essentially, you can automate and optimise your efforts for maximum effectiveness.
- Run competitions – Last but not least, social media competitions can be very effective because they essentially result in people advertising your company for you. You can get people to enter a competition for one of your products through sharing your Tweet with others. For every re-tweet, this person is essentially going to be advertising your products and services to all of their followers. A free product is a very small price to pay for exposure like this.